We Scaled This UK based CBD Shop With Meta Ads.
We helped a UK CBD shop scale from €50 in daily ad spend to €200 in just three months—all on Meta Ads. Their goal was aggressive yet sustainable growth, and through data‑driven creative testing, smart budget pacing, and audience expansion, we delivered. Despite quadrupling spend, campaigns held a 5.6× ROAS across the board. By refining targeting, cycling fresh creatives, and leveraging Advantage+ placements, we kept acquisition costs low while revenue climbed. Today they’re enjoying higher traffic, stronger sales, and the confidence to push spend even further in the competitive UK market.
Growing their CBD Shop Marketing Spend
How We did it
Strategy
At HIGH RYZE, our growth framework always balances branding, sales, and lead‑gen—three levers that compound results when they work together. For this UK shop we began by mapping exact KPIs: maintain a 5.6× ROAS while quadrupling spend to €200/day.
By orchestrating these pillars inside Meta Ads, we hit the €200/day target ahead of schedule and set a scalable runway for the next quarter. Read more about how we do Meta Ads here.
Optimisation
On Meta, creative fatigue can set in within days, so we build redundancy into every campaign. Every new ad enters a live performance watch‑list. If click‑through rate falls by 20 % from its seven‑day peak—or CPA rises above target—the ad is flagged for rotation. A fresh creative variant is already QA‑approved and inherits the winning ad‑set learnings, keeping delivery smooth while resetting relevance and lowering CPM.
We run a two‑week creative sprint cycle: week 1, produce and animate four new concepts; week 2, test, rank, and scale the winners. Meanwhile, automated rules pause any ad that slips below 1.5 % CTR or breaks the 5.6 × ROAS floor. This pre‑emptive workflow keeps the account in Meta’s high‑performance bucket, unlocking cheaper impressions and faster delivery.
Beyond creatives, budgets and audiences are tuned daily. Bid caps hold CPAs steady; horizontal scaling introduces new lookalikes while protecting frequency. Weekly, we sync with CRO: email and landing‑page wins feed back into ad copy for a virtuous growth loop. The result? Daily spend jumped from €50 to €200 in three months without the usual ROAS dip—reliably holding at 5.6 × throughout the scale.
Results
Scaling spend only matters when efficiency holds. Over a 90‑day sprint we lifted daily budget from €50 to €200 while maintaining a blended 5.6 × ROAS. Ads averaged a 2.4 % CTR—more than double the UK retail benchmark—and strategic placement bidding kept CPM 30 % below niche‑industry averages.
Every €1 invested now returns €5.60 in tracked revenue, producing an extra €13 500 in monthly profit at the €200 spend level. Crucially, profitability never dipped during scale‑up, giving the client confidence to reinvest in fresh creatives and international expansion. With richer pixel data and proven audiences, we’re forecasting a further 40 % revenue lift next quarter—without pushing daily budget beyond €200.
The Meta Ads for the CBD Shop In Numbers
WE'LL HELP YOU
ACHIEVE YOUR GOALS
We’ve successfully created over 683 Sales, driving new customers to the cannabis shop in under two months.
Our Meta Ads campaigns are delivering an average ROAS of 5.6x, maximizing revenue for our client.
The Meta Ads for this UK based CBD shop now always have running ads.
The numbers
What Sets Us Apart?
Our Unique Approach
At HIGH RYZE, our unique approach combines creativity, precision, and performance. We tailor every strategy to your business needs, ensuring compliance with guidelines while maximizing results. Our team focuses on understanding your audience, crafting high-quality content, and delivering measurable outcomes that help your business grow efficiently and effectively. Read about our services here.
main features
At HIGH RYZE, we deliver exceptional results through a combination of creativity, precision, and expertise—ensuring every project exceeds expectations.
- Tailored
- Innovative
- Compliant
- Results-Driven
- Experts
- Reliable
Our process
Scale your Cannabis Business with us
Onboarding
We start every partnership with a detailed onboarding process to understand your goals, challenges, and vision. By diving deep into your business, industry, and target audience, we create a foundation for a strategy tailored to your success.
Implementation
Once the strategy is defined, we move swiftly into implementation. From setting up campaigns to creating high-quality content, every step is executed with precision to ensure your marketing is effective and compliant from day one.
Review and Optimization
We regularly review performance data and gather insights to optimize your campaigns. By refining strategies and improving content, we ensure continuous growth and alignment with your evolving business goals.
Scaling for Growth
With a proven strategy in place, we focus on scaling your campaigns to unlock new opportunities. By expanding reach, increasing budgets strategically, and introducing advanced techniques, we help your business achieve sustainable growth.
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Hours
- Mon-Fri 7:00AM - 5:00PM